Storytelling for Strategic Change
Carry people through change with a story worth following.
The executive challenge
The problem this program solves
The organisation applauds the storytelling strategy in the town hall and ignores it on Monday — and each cycle of that costs more than the last. The most capable people disengage first: they can absorb uncertainty, but not endless relaunches of a storytelling agenda they once believed in. This programme teaches the space between decision and delivery: the execution architecture that turns storytelling intent into institutional behaviour.
Context
Why this matters now
Capability
What you will be able to do
- Make high-stakes storytelling decisions under uncertainty with a disciplined, repeatable process.
- Build the coalition any serious storytelling change requires.
- Lead storytelling change that survives resistance, politics and leadership turnover.
- Deliver the first 90 days of storytelling with commitments you can keep.
The IPAT Course Standard
The five-day journey
Each day is a deliberate progression in managerial capability — from strategic context, to analytical frameworks, to applied practice, to executive judgement under pressure, to a capstone that produces something your organisation keeps.
IPAT Signature Case™
The Decision Only You Can Make
A reorganisation at a family-owned manufacturing group has one role too many at the top: two trusted executives, one mandate in storytelling, and a board that wants it resolved before results season.
Your decision: Decide the mandate, the person and the exit — with the fairness, the narrative and the successor plan each choice implies.
Day 5 · The Capstone
What will you change when you return to work?
Build the execution architecture for your institution's most important strategic commitment: decision rights, cadence, accountability, and your own first 90 days.
Methodology
Frameworks you will master
- • IPAT Strategic Execution Framework™
- • IPAT Executive Capability Model™
- • Scenario planning methodology
- • Strategy maps and balanced scorecard lineage
- • Decision-rights design (RAPID-style)
Cohorts
Upcoming cohorts
New dates are being scheduled
Register with your preferred start date and our admissions team will match you to the next available cohort — or contact us to arrange an in-house delivery for your organisation.
Register your interestExplore further
Related programmes
Learners of Storytelling for Strategic Change frequently pair it with these offerings from the same divisions.
Executive Certificate in Financial Data Architecture, Automation & Decision Intelligence (FDADI™)
Flagship: From spreadsheets to strategic intelligence. Redesign the finance function for the age of AI.
View programme Executive LeadershipExecutive Leadership in the Age of AI
For CEOs and Directors.
View programme Executive LeadershipStrategy Execution Excellence
Balanced Scorecard, OKRs, Performance Systems.
View programme