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Executive Leadership & Strategy5-day executive programUSD $1,999

Market Creation Strategy & New Demand Spaces

Create markets instead of fighting for shares of tired ones.

IPAT Executive Certificate 5 intensive days CEOs, executive committee members, managing directors, senior public leaders, and high-potential leaders one role away from enterprise leadership.
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The executive challenge

The problem this program solves

Decisions are made in the boardroom and die in the middle: market creation strategy commitments everyone agrees with, and nobody owns. The most capable people disengage first: they can absorb uncertainty, but not endless relaunches of a market creation strategy agenda they once believed in. This programme teaches the space between decision and delivery: the execution architecture that turns market creation strategy intent into institutional behaviour.

Context

Why this matters now

The next market creation strategy disruption will not wait for the planning cycle — institutions are being tested in real time.
The shelf life of strategy has shortened: market creation strategy execution architecture now matters more than planning ceremony.
Institutions face simultaneous shocks — currency, capital, climate, politics — that expose the gap between market creation strategy authority and market creation strategy capability.

Capability

What you will be able to do

  • Make high-stakes market creation strategy decisions under uncertainty with a disciplined, repeatable process.
  • Build the coalition any serious market creation strategy change requires.
  • Lead market creation strategy change that survives resistance, politics and leadership turnover.
  • Deliver the first 90 days of market creation strategy with commitments you can keep.

The IPAT Course Standard

The five-day journey

Each day is a deliberate progression in managerial capability — from strategic context, to analytical frameworks, to applied practice, to executive judgement under pressure, to a capstone that produces something your organisation keeps.

IPAT Signature Case™

When the Coalition Breaks

Six months into a professional-services partnership’s flagship market creation strategy change, the coalition behind it fractures: finance defunds it, operations slow-walks it, and the board chair asks privately whether you still have the room.

Your decision: Rebuild the coalition, escalate past it, or reshape the market creation strategy agenda to what the institution will actually carry.

Stakeholder commitment mapDelivery and adoption dataChair conversation notes

Day 5 · The Capstone

What will you change when you return to work?

Build the execution architecture for your institution's most important strategic commitment: decision rights, cadence, accountability, and your own first 90 days.

You leave with: Strategic Execution Architecture

Methodology

Frameworks you will master

IPAT-proprietary methodology
  • • IPAT Strategic Execution Framework™
  • • IPAT Executive Capability Model™
Established practice you will apply
  • • Scenario planning methodology
  • • Strategy maps and balanced scorecard lineage
  • • Decision-rights design (RAPID-style)

Cohorts

Upcoming cohorts

New dates are being scheduled

Register with your preferred start date and our admissions team will match you to the next available cohort — or contact us to arrange an in-house delivery for your organisation.

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