Competitive Intelligence & Market Analytics
Know the competitor's move before their announcement does.
The executive challenge
The problem this program solves
Data arrives in abundance, but competitive intelligence decisions still travel by opinion. The meetings are longer, the decks are thicker — the judgement is no better. Careers stall on the same failure: brilliant competitive intelligence pilots, no adoption, no measurable value. This is where competitive intelligence stops being a technology conversation and becomes an executive discipline you can defend in any boardroom.
Context
Why this matters now
Capability
What you will be able to do
- Evaluate where competitive intelligence creates economic value across the organisation — and where it reliably does not.
- Read competitive intelligence evidence — dashboards, model outputs, vendor claims — and know exactly what to trust.
- Construct a competitive intelligence roadmap sequenced by value, feasibility and risk.
- Defend a competitive intelligence investment case before a board that has been disappointed before.
The IPAT Course Standard
The five-day journey
Each day is a deliberate progression in managerial capability — from strategic context, to analytical frameworks, to applied practice, to executive judgement under pressure, to a capstone that produces something your organisation keeps.
IPAT Signature Case™
Six Weeks to Prove Competitive Intelligence
A newly appointed chief data officer at a pan-African retail bank inherits a competitive intelligence mandate, one budget cycle to show value, and three functions that each claim ownership of the same dataset. The CEO wants a decision improved this quarter — not a strategy deck.
Your decision: Choose the single competitive intelligence initiative worth proving in six weeks, name what gets stopped to fund it, and decide who owns the result.
IPAT Data Lab™
Three functions at a fast-scaling e-commerce platform report three different truths about the same competitive intelligence question.
Dataset: Synthetic multi-source competitive intelligence dataset — finance, operations and customer tables that disagree.
Your task: Reconcile the sources, build the single defensible view, and decide which dashboard the executive committee keeps.
A reconciled competitive intelligence decision view and the data architecture behind it.
Data → Analysis → Decision, not Data → Code → Certificate
Day 5 · The Capstone
What will you change when you return to work?
Build a twelve-month analytical and AI roadmap for your organisation: the value case, the data foundations, the governance, and the first 90 days.
Methodology
Frameworks you will master
- • IPAT Data-to-Decision Framework™
- • IPAT Executive Capability Model™
- • Value-versus-feasibility portfolio analysis
- • CRISP-DM analytical lifecycle
- • Model risk management principles (SR 11-7 adapted)
Cohorts
Upcoming cohorts
New dates are being scheduled
Register with your preferred start date and our admissions team will match you to the next available cohort — or contact us to arrange an in-house delivery for your organisation.
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